I’m Martin, a strategic UX and product consultant. I help bridge the gap between business, tech, and people. I work with teams to shape product direction, lead delivery, and design experiences that align with both user needs and commercial goals.
How I work
I work closely with product teams, design leads, and decision-makers to move complex digital projects forward. My focus is often on identifying the right problems, shaping solutions, and ensuring delivery stays aligned with both user needs and business outcomes.
Product thinking and strategic framing
I help define opportunity areas, clarify scope, and align teams around product direction, MVPs, and measurable outcomes.
UX leadership and collaboration
I bring structure and momentum to design teams, supporting or leading execution while collaborating with developers, product managers, and stakeholders.
Workshops and alignment
I design and run collaborative sessions that create clarity and focus — from early discovery to roadmap alignment and prioritisation.
Small business enablement
I also help smaller organisations and founders get traction, whether it’s defining a digital presence, setting up tools, or acting as a part-time product or UX lead.
Who I’ve worked with
Over the past 15 years, I’ve worked with some of Denmark’s largest brands, as well as smaller businesses with big ambitions. Most of my work sits at the intersection of business, technology, and user experience. I tend to work in areas where complexity is the norm.
Selected highlights
Self-service transformation in telco
Worked as a lead UX consultant on multiple self-service platforms, helping a major telco simplify complex B2B and B2C flows. The work included discovery, stakeholder alignment, journey mapping, and UX execution. It supported a broader omnichannel strategy reaching hundreds of thousands of customers.
New mortgage product launch
Collaborated with a financial client to design and launch a mortgage product with an unconventional repayment model. I led the discovery and UX work across landing pages, calculators, and lead generation tools, while managing stakeholders and supporting product ownership throughout.
Selected Companies I’ve worked with
CBB, CBS, Copenhagen Medical, Danica Pension, Danske Bank, Danske Spil, DFDS, DR, Forenede, Forsikring og Pension, Hafnia, Kompan, Novo Nordisk, Nuuday, P+, TDC, Telmore, Telenor, Wonderful Copenhagen, Yousee, Zylinc, Ørsted.
Approach
I’ve spent the past 15 years working with digital products in complex environments, such as telco, pharma, finance, and insurance.
My background is in UX, but I often take on a broader role. I’m as comfortable mapping a customer journey as I am discussing feasibility with developers or framing product scope with stakeholders.
I ask questions early, push for clarity, and help teams move forward. Whether I’m embedded in a team or brought in to unblock a project, I focus on building momentum and making progress.
My approach is pragmatic, collaborative, and built around making digital work for the people using it and the people running it.
Experience
2022 – Now
Independent Consultant
2022 – 2023
Sunrise
2014 – 2022
NoA Ignite / Hello Group
2009 – 2014
DR
2011 – 2015
UX Camp Copenhagen
Let’s connect
Have a challenge that needs clarity, momentum, or execution? Let’s talk.
I work across strategy, UX, and product design — and I’m just as comfortable shaping direction as I am getting hands-on with design and delivery. I take on short-term consulting roles, embedded team positions, and long-term engagements. If the fit is right, I’m open to something permanent too.